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Wholesale source supplier of Designer Fragrances,

Health & Beauty Care & Cosmetics

Retail relationships are key to our SUCCESS

Trend's source of distribution affords you, the Retailer.

Over 85 years of combined experience in its industry.


Trend Beauty carries top NPD ranked products, with the ability to purchase prior to manufacturer's price increases giving the retailer the opportunity to buy in large quantities for replenishment.


High fulfillment ratio (98% compared to industry average of 85%) with highly efficient warehousing facility and inventory management system which is fully integrated with the back-office infrastructure.


Our Mission is to provide customers with impeccable service, product knowledge and commitment.

Trend Beauty Business Model

The company’s business model is patterned after the same one that has proven itself over the last fifty years in building a multi-billion-dollar industry.  The major players in this sector all started by distributing products to retail channels that were not serviced by the original manufacturer.


The name KEN is revered in Japan and its meaning is: Strength & Well-being. Our brand philosophy is to continually research and explore the wellness industry and growing SPA Market to create unique holistic protocols in Men’s health and Well-being.

More Information

Some of the brands we carry

  • MuglerMugler
  • AzzaroAzzaro
  • Tory BurchTory Burch
  • BurberryBurberry
  • Mont BlancMont Blanc
  • CartierCartier
  • Tom FordTom Ford
  • CoachCoach
  • Jimmy ChooJimmy Choo
  • D&GD&G
  • LacosteLacoste
  • Marc JacobsMarc Jacobs