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About Us

Trend Beauty
Wholesale Source Fragrance Distributor

Trend Beauty Corporation is a Wholesale source supplier of Designer Fragrances, Health & Beauty care & Cosmetics. Our Company’s clientele list is comprised of Nationally known retailers such as: Walgreens Co, Marshalls, TJ Maxx, Rite Aid Pharmacy, Costco, Meijer, HE Butt, Burlington, Ross Stores, Kohl’s to name a few.

 

We service various levels of retail, supplying product to the chains and individual storefronts that sit beyond the sweet spot of the Design houses.

 

The company’s business model is patterned after the same one that has proven itself over the last fifty years in building a multi-billion-dollar industry. The major players in this sector all started by distributing products to retail channels that were not serviced by the original manufacturer.

Trend Beauty Business Fundamentals

Trend’s source of distribution affords you, the retailer:

  • Trend Beauty carries top NPD ranked products

 

  • The ability to purchase prior to manufacturer’s price increases

 

  • Opportunity to buy in large quantities for replenishment

 

  • Opportunistic deals from manufacturers to increase turns and profitability

Retail relationships are key to our success and are founded on:

  • High fulfillment ratio (98% compared to industry average of 85%)

 

  • Highly efficient warehousing facility and inventory management system which is fully integrated with the back-office infrastructure

 

  • Working with accounts to provide our expertise for planograms, category analysis & specialty packaging such as clamshell

 

  • Our mission statement is to provide our customers with impeccable service, product knowledge and commitment

Our Guiding Principles: Our team operates on four guiding principles:

  • Customer satisfaction

 

  • Ethical business practices

 

  • Innovative thinking

 

  • Team Work
TREND BEAUTY MANAGEMENT TEAM

Steve Meltzer / Founder/President

Steve B Meltzer has 30 years of experience on distributing & purchasing Designer fragrances, Health & Beauty care (HBC) & pharmaceuticals. Mr. Meltzer started on Long Island with L.S Amster/Interstate Cigar in 1980, at that time, one of the largest distributors of its kind and was responsible for sourcing and selling fragrances, Health & Beauty care (HBC) & pharmaceuticals. Mr. Meltzer moved to Florida in 1989 and opened up the fragrance division for a company called United Wholesale, and built United a $60 Million fragrance business. He left United in 1997 and started Utopia Distributors and built his business to $50 Million within 5 years. In 2003 Mr. Meltzer, sold Utopia Distributors to Purity Wholesale Grocers, one of the largest wholesale distributors of grocery, sporting goods, Health & Beauty care and RX in the country, with their sales exceeding $1 Billion a year.  Mr. Meltzer worked with Purity Wholesale Grocers as a consultant for over 2 years.  In February of 2006 he started up Trend Beauty Corporation. Mr. Meltzer still maintains the contacts that he has had for over 30 years in the business.

Angela Vergara / Vice President

Ms. Vergara majored in advertising and marketing in Colombia before coming to the US to further develop those skills. After starting at Utopia Fragrances in January 2000, she helped run the marketing department, planning and developing seasonal promotions, tailored for specific chain and mid-tier department stores. In 2006 Ms. Vergara was instrumental with the start up of Trend Beauty Corporation and has brought her expertise creatively manage all aspects of the business.

Brent Taylor / Comptroller

Mr. Taylor Brent graduated from the University of Maryland in 1993 with a BAS in Accounting and a minor in Business management.. Mr. Taylor is a Gulf War veteran and now works for Trend Beauty as our comptroller. Mr. Taylor has 25+ years of experience in accounting, he’s worked for Jack W Nicklaus (The Golden Bear) and is even a member of the NABA (National Association of Black Accountants). Brent has been a valued member here at Trend Beauty and with his experience we can take the business to new heights.

Lauren Stecbeck / National Sales Account Manager

Ms. Steckbeck has been in the cosmetic, Fragrance & Health and Beauty industry for over 25 years. She graduated with honors from Bauder College in Fort Lauderdale, FL with a degree in Fashion Merchandising. She began her career at Del Laboratories, Inc in 1985 as a Sales representative and then went on to the key Account Management covering the Southeast region of the US. In 1991 she joined Cabot Laboratories, Inc as National Account Manager responsible for Retail Chain Drug. Prior to Trend Beauty. Lauren was a National Account Manager at Dana Classic Fragrances, Inc. Lauren joined Trend Beauty in 2011 and has brought her specialty account management and strong customer relations to the team.

Daniel Kuhr / Purchasing Director

Mr. Kuhr has worked in the Beauty and Health industry for over 15 years. Mr. Kuhr has a great deal of experience in the wholesale/ retail side of the beauty industry.  His experience and know how allows Trend to stay competitive with its cost of goods, which then allows us to give our customers some of the best prices in the industry. Daniel is a valued member of Trend and has been a pleasure to work with.

Leticia Vallejos / Administrative Assistant

Leticia Vallejos graduated from Florida Atlantic University with a bachelor’s degree in International Business and proceeded to get her MBA from Florida International University. Ms. Vallejos has applied her knowledge, administrative skills and experience here at Trend.

Jordan Meltzer / Sales Representative

Jordan Meltzer has been with Trend Beauty for over 3 years. He has worked most aspects of Trend Beauty. Starting in the Warehouse on the logistics side and has now become a Sales Representative. Mr. Meltzer graduated from Florida State University with a bachelor’s degree in Marketing with a specialty in Sales. Jordan is heading up Trend’s online presences and hopes to expand Trend’s goods and services to the online market.